Reference
Asset naming convention
The standard every Adalytics creative asset follows. Send this to new team members.
Structure
YYMM_FORMAT-RATIO_TYPE_ANGLE_HOOK_Vxx
Slot 1YYMM
Two-digit year + two-digit month the asset was made
Slot 2FORMAT-RATIO
Creative format joined to its aspect ratio
Slot 3TYPE
What kind of creative it is
Slot 4ANGLE
The marketing angle it leads with
Slot 5HOOK
How the first 3 seconds open
Slot 6Vxx
Sequential version for that exact combination
Worked examples
2609_VID-916_UGC_PAIN_QUESTION_V012609_VID-45_UGC_PAIN_QUESTION_V012609_VID-916_UGC_PAIN_MISTAKE_V012609_VID-916_UGC_PAIN_STORY_V012609_VID-916_UGC_PAIN_QUESTION_V02Slot 2a
Format
5 codesIMGSingle static image
VIDSingle video
CARCarousel
COLCollection / Advantage+ catalogue
GIFLooping animation, cinemagraph
Slot 2b
Ratio
4 codes916Reels, Stories (9:16)
45Feed (4:5)
11Square, Explore, right column (1:1)
169Landscape, in-stream (16:9)
Slot 3
Type
16 codesUGCCreator-shot, phone quality, talking to camera
TESTICustomer testimonial, filmed or voiced
REVSSReview screenshot as the creative
DEMOProduct in use, how it works
STUDIOProfessional product photo or video
GRAPHICDesigned static, text-led, listicle
LIFESTYLEProduct in a real-world scene
FOUNDERFounder or brand voice to camera
BEFAFTBefore and after
UNBOXUnboxing, packaging reveal
ANIMMotion graphics, kinetic text
NATIVEOrganic-looking, meme, fake-post style
PRESSMedia mention, award, publication
COMPAREUs vs them, side by side
INFLUNamed influencer or paid partnership
SPLITSCRSplit screen or reaction overlay
Slot 4
Angle
14 codesPAINProblem or frustration led
SOCIALSocial proof, reviews, customer numbers
PRICEDiscount, sale, percentage off
OFFERBundle, free shipping, gift with purchase
QUALITYMaterials, craftsmanship, durability
SPEEDFast shipping, fast results, convenience
GIFTGifting occasion
SEASONSeasonal or holiday hook
NEWNew arrival, launch
URGENCYLow stock, ends soon, scarcity
TRUSTGuarantee, warranty, returns, Australian-made
EDUEducational, how-to, myth-busting
IDENTITY"For people who…", belonging
FEATURESpecific feature or spec led
Slot 5
Hook
12 codesQUESTIONOpens with a direct question
CALLOUTNames the audience
STATLeads with a number or claim
BOLDContrarian or provocative statement
RESULTShows the outcome first
MISTAKE"Stop doing this" framing
STORYPersonal anecdote, narrative open
POVPoint-of-view or scenario framing
PRODUCTProduct on screen immediately
SOUNDTrending audio, ASMR, sound-led
TEXTONLYOn-screen text carries the hook
CURIOSITYOpen loop, tease
Slot 6
Version
Vxx is a zero-padded sequential number counting how many assets already exist for the exact same client, month, format-ratio, type, angle and hook. The generator calculates it live from the database, so two people never ship the same name.